“Discover isn’t about what’s most popular. We count on editors and artists, not clicks and shares, to determine what’s important.”
Snapchat combines the best of social networks, magazines, and television in its new ‘Discover’ feature. The Daily Mail was invited to bring its content to the new platform.
Our challenge was to create a completely new approach to styling the Daily Mail’s content to resonate and engage with a new audience, using a brand new format
15 snaps a day, 365 days a year
Our system had to be flexible enough to create an edition of 15 Snaps everyday which look individual while still looking distinctively ‘Daily Mail’